Jump to content

Your Positioning/Branding Statement


Enda Goodwin
 Share

Recommended Posts

Senior Operative

Senior Operative

  • [1] JUNIOR ENLISTED

Your positioning/branding statement is the response to: “Tell me about yourself.” You’ll use it in conversations throughout your search – including networking meetings, emails, phone calls, and of course, interviews.

Your positioning statement contains four basic elements:

  1. Profession: State your professional identity in the present tense. “I am a marketing executive.”
  2. Expertise: State the competencies and skills that qualify you for that kind of work.
  3. Types of organizations: Summarize the environments or organizations in which you have worked, such as a Fortune 100 company, small consulting firm, not-for-profit organization. You might also mention other types of activities, such as teaching, participation on boards, or other leadership roles.
  4. Unique strengths: Articulate the qualities that help you stand out from others in your field, such as exceptional problem-solving skills, unique technical knowledge, or specialties.

An example of a good positioning statement is: "I am an information systems specialist focusing on the application of technology to business functions in the area of marketing, sales, manufacturing, logistics, and accounting. I have worked with a Fortune 500 firm as well as a small entrepreneurial business. I am now serving as an adjunct professor at Oxbridge College. My strengths include data administration, strategic planning, data warehousing, and relational database design, development and implementation."

Now you can craft a brief statement that conveys your professional objective, key qualifications, and uniqueness for use in conversations. Practice it aloud, so you’re ready to use it whenever you want to.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
 Share

×
×
  • Create New...